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Growing Your Customer Base Online.
Of the 300+ Million People in the United states 237+ Million of us use the internet. That's 70% of our population. From 2000-2007 our country's internet usage increased 119.4%. Its no surprise that everything is going the way of the internet. As a business you almost have no credibility in the market place if you do not have a presence on the web. But that is only half of the battle when you are trying to grow your business and gain recognition in a market where appearence and service are everything.
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Is Your Website Ready for the Average Internet Customer?
It's hard to sometimes pinpoint who the "average surfer" might be. In this case we are referring to one who is basically a beginner, which accounts for over 85% of the user base in this country. The term "beginner' does not mean "just started using the computer a week ago"; The Beginner is someone who uses the computer much like a house appliance. It's a means to an end. Whether shopping or researching, most beginners do not understand the inner workings of computers. Most of us fit into this category.
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